Content Strategy Services
These are the content strategy services that I offer, as a total package or a la carte. Each deliverable can be combined to suit your business/project needs. When you’re ready to discuss the next step, contact me!
Content Audit
Audit the quality of your existing online and offline materials for both potential re-use and as source material for copywriting. Look for content gaps.
Understand Your Raw Materials
Competitive Audit
Audit your competitors’ online efforts against best practices benchmarks - to see how they - and you add up. This how we discover what you currently excel at, and where you can overtake them where they are succeeding.
Find Your Competitive Advantage
Content Plan
Define the content framework for your digital business-to-customer experience. Determine how your content can weave your brand story throughout your online landscape through the use of copy, keywords, content assets, linking strategies and relevant use of social media outreach.
Tell Your Story
Content Matrix
This is it: the whole landscape of your assets, collected into a rational library that is mapped out to the sitemap, wireframes, content plan and editorial direction, through the use of one fun and exhilarating spreadsheet! You’re gonna love it! (Well, you’re going to love that I made it for you, so you didn’t have to do it yourself!)
Map Your Asset Landscape
Taxonomies & Tagging Schema
Do you have multiple audience/user segments that you need to target on your site with messaging and relevant content assets, or other elements? I can help you define these and apply them in tandem with the Content Matrix.
Define Your Parameters
Editorial Calendar
Provide you and your content team with the way forward for content production in the future: what content should be produced, when, how frequently, and where/when it should be released.
Plan Your Content Future
Content Style Guide
This is the definition of how content should look, sound and feel. It provides messaging tone, voice and best practices guidelines specific to your brand, products and audiences.