Dynamically Served Content for an International Industrial Enterprise: a Website Without Pages

Global Website Redesign

Color screenshot of content dynamically served on a webpage

Personal Protection/Industrial Sectors

Objective:

Elevate content and targeted audience messaging across an international site experience, unifying brands, products and industries - using a sophisticated system of modules and tagging schema instead of traditional web templates.

How did we get there?

Our team partnered with the global team to integrate several sub-brands into the complex and on-going global site re-design of the parent brand.

My contribution:

  • Content Audits of 12 brand sites

  • Competitive Audits of 10 competitors

  • Stakeholder Interviews

  • Content Plan that aligned content, brands and audience segments to global site requirements

  • Content Matrix that assigned assets to dynamic content modules and global site tagging schema