Objective:

Take advantage of a then-emerging YouTube opportunity: Business channels. We created a center for science and innovation that positioned a technology pioneer as a thought leader in the field of a new experience.

How did we get there?

Our team identified 4 topics that were in demand by the client’s frequent customers.

My contribution:

• Content Audit of existing video assets against the 4 topics

• Content Plan that established requirements for the channel

• Content Matrix that cataloged videos into topic playlists

• Editorial Guidelines for continual maintenance of channel by client’s in-house content production team