Objective:

Raise the client’s visibility to the top of Google’s organic search results for a high profile brand in a competitive industry.

How did we get there?

A Content Strategist, an SEO Strategist and a copywriter,  worked as a remote team to create a structure and the content to support it.

My contribution:

• Content Audit of site pages to identify SEO opportunities

• Partnering with SEO Strategist to determine keywords and Google’s algorithm rules

• Content Plan to layout page structure, meta tagging, copy and linking system according to SEO best practices

• Content Matrix that reflected SEO keyword tags

• Editorial Direction for copywriter